Why Cloud Playout Solution Is Perfect For Broadcasting OTT Content?

Roshan Dwivedi
2 min readApr 19, 2021

To start your TV channel, you need a huge investment such as having enough servers to store data, data security, CDNs, DRM, scheduling software, encoding software, and more. To broadcast on-demand videos in 2021, you should be investing in one solution that has it all, but is this a myth?

Cloud Playout Solution’ eliminates the hassle of having to invest in multiple software and hardware additions and instead switches to a more convenient, flexible, scalable, and OTT dedicated platform.

What Are Cloud Playout Solutions?

To broadcast on-demand videos, investing in cloud playout solutions is the quintessential choice. Cloud Playout solution is a software where you can either live stream or exhibit on-demand content, via a playlist and have it scheduled to your online viewers 24/7 on any platform such as TV channels, website, and mobile applications.

Cloud Playout solutions are growing popular in demand because they take care of one crucial factor, data. With the ‘cloud’, data can be stored securely and used to stream the content.

Why Cloud Playout Solution Is Perfect For Broadcasting OTT Content?

1. Delivers customized content

With cloud playout solutions, delivering tailored content is a huge success. With this personalization, it becomes easy to deliver customized content and ads based on viewers’ interests and geographical location.

2. Provides CDN And DRM

CDN ensures your content is easily accessible to your online viewers no matter the location. DRM ensures that your content is always protected to refrain from data loss. These two tools play a huge factor when you broadcast on-demand content as it assures a seamless user experience.

3. Exhibit On Social Media Directly

Using cloud playout solutions for business purposes that is to drive more revenue from your on-demand content or live streamings, it is advisable to share the links on social media to draw more attention. Cloud Playout solutions easily integrate with social media platforms to speed the process.

4. Scale Content As Per Content Consumption

You could have multiple viewers accessing your content or witness a drop in your content consumption, in times like this you need a cloud playout solution that is auto-scalable to eliminate poor performance.

Muvi Playout consists of all the benefits stated above as well as offers tons of other features that are dedicated to helping you conduct a better user experience for your online viewers via the cloud playout solution.

Get started with our 14-day free trial today.

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