Top Video Technology Trends to look out for in 2021

Roshan Dwivedi
2 min readApr 5, 2021

OTT Platforms rose with the COVID-19 phase and now with almost everyone depending on the online world to cater to their needs, this platform has some great trends to look out for. On demand video content has grown to be popular and so with the blend of technology, we have captured popular trends that you need to look out for.

Top Video Technology Trends to look out for in 2021

Top Video Technology Trends To Look Out For In 2021

1. Adopting Synchronized Viewing Method

The pandemic might have cut physical access to view any live events, but with the help of live streaming options available, this issue has been eliminated. Synchronized viewing aims to allow content creators to live stream events, seminars, or shows over the internet. Also, the use of social media will help the creators to draw more attention and allow their audience to stream on-demand videos with their friends and family more safely.

2. Conducting ‘Bundling’ for better audience retention

The efficient method to retain your audience’s attention longer in 2021 would be via the ‘bundling’ method. The bundling method refers to the process of sharing content continuously from multiple related sources. This will make your online viewers to binge watch content without having to walk away frequently.

3. Rise of SVOD Model

Subscription video-on-demand models are growing in popularity because they provide convenience for viewers to stream online content. The OTT platforms allow viewers to subscribe to content and watch on-demand videos or live streaming endlessly during the subscription period.

4. Decrease in latency

High latency can turn away your online viewers from watching your content as buffering, low quality, or video cuts are not appreciated. But with the progress in networks such as 5G or 4k and 8k video quality solutions, the latency will drop and viewers will experience better on-demand video quality.

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Roshan Dwivedi
Roshan Dwivedi

Written by Roshan Dwivedi

Media Strategist & Video Content Monetization Expert at Muvi.com

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