Native Advertising: Modern Ad Solution To Use in 2021
Viewing ads is not a problem however repeating the ads or misleading viewers causes a dip in the ad revenue. While advertisers depend on ad revenue, in the current scenarios the action of ignoring ads stood at a higher rate. While the common reason is ad fatigue, other factors also contribute to the dip of ad performances such as irrelevant ads, misleading ads, and more.
When your viewers have such a conception in mind, it becomes difficult to get them to click on your ad. To earn good revenue from ads, you need to switch to an advertising medium that will retain your viewer’s attention on your ad, get them to convert as leads, and make them share the ad for better outreach. Here is when Native Advertising can help you.
What is Native Advertising?
Native Advertising is paid ads that display on any content page. It is difficult to identify such ads because they blend well with the content displayed.
For example, say you’re reading a post on social media, and as you reach the end of the page, you see another title saying how to use social media to grow your content. You also notice that besides that title, there is a term used, ‘promoted’, you ignore the fact and click the link. That click leads you to another page that isn’t the same website you were on earlier.
This is what Native Advertising is all about.
Have you seen all these ‘Sponsored’ posts, ‘Promoted By’, ‘From my Advertisers’ and even search engine ads?
These are all examples of Native Advertising.
Why Is Native Advertising The Modern Ad Solution To Use In 2021?
The reason why Native Advertising is increasing rapidly in demand is they are offering the audience what they need. They are not like the usual banner or pop-up ads, instead, they are ads that offer valuable information to the users. Users like Native Advertising because it gives them the freedom to view ads that interest them.
For example: Since you’re reading about social media, you also happen to see another post related to social media. As you click the post, you’re redirected to another page altogether. You’ve just been misled but you’re fine with it because in return you’re getting access to content that you want to read. You don’t mind clicking on such ads because it’s a voluntary action from your end.
Muvi Ads is an ad-serving platform that lets you host and deliver multi-format ads on any device and platform. With a dedicated ad server, you decide which ad you want to show your audience to boost better ad revenue on your websites or apps.
Try our 14-day free trial today to understand better.