3 Ways Publishers Can Increase Their Ad Revenue in 2021
The fact is — the programmatic video advertising industry is extremely challenging and publishers more often than not feel the brunt of it.
Whether it’s recurring VAST video errors or low fill rates, we’re positive that you’ve experienced some of these difficulties first-hand.
But guess what? There’s a silver lining to this story because we’re going to showcase some of the best ways for you to increase your video ad revenue profusely.
So, let’s get rolling and have a look at 3 Ways Publishers Can Increase their Ad Revenue in 2021.
Utilize Header Bidding Technology to the Fullest
According to a recent survey from eMarketer, only 21% of marketers possess a clear understanding of what Header Bidding is, even though it is such a tried and true technique.
What is Header Bidding?
This advanced programmatic technique allows publishers to offer their ad inventory to multiple ad exchanges simultaneously prior to requesting ad servers.
Advantages of Header Bidding
- Allows more advertisers to bid for impressions
- Results in significant revenue growth
- Increases Ad quality tremendously
- Enables faster loading time
NEVER Rely on a Single Ad Network
Do you honestly believe that one ad network can cover your entire ad inventory?
Absolutely not. This one of the biggest mistake quite a few publishers make.
The bottom line is: No provider can achieve or even come close to 100% fill rates. One essential thing to keep in mind is that regardless of how high fill rates they’re promising, they will definitely be MUCH lower in reality.
Click here to learn more about Video Ad Hosting and how to choose the correct Ad Network for your Online business.
Maximize Ad Viewability at All Times
Did you know that according to Google’s “The state of ad viewability” article, Ads placed above the fold have 73 percent more viewability when compared to ones below the fold (having only 45 percent viewability)?
Thus making it absolutely mandatory for you to place your ads as high as possible on your page.
Key Note: According to Google’s latest above the fold policy you are only allowed to place one ad above the fold.
In case you are using an outstream video ad the best way to increase your ad’s viewability is by using a sticky player.
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